Your Entire Life Is Marketable

Startup wants to peek through the wired cameras in your home, sell the data

"he little cameras in your home are multiplying. There are the ones you bought, perhaps your SLR or digital camera, but also those that just kind of show up in your current phone, your old phone, your laptop, your game console, and soon your TV and set-top box.

Varun Arora wants you to turn them all on.

The founder and CEO of GotoCamera in Singapore sees every such camera as an opportunity. The startup, which is attending this year's DEMO Asia conference in Singapore, provides software and online storage for capturing or streaming video, and says it now has 100,000 users.

Arora hopes that eventually he can convince his users to switch on the various cameras in their homes and let his company's algorithms analyze what they show, then sell the results as marketing data, in a sort of visual version of what Google and other firms do with search results and free email services.

"But video is another level of privacy for users," he said."