Sunday, July 25, 2010

Yammering Billboards, Just What We Need

Tokyo trials digital billboards that scan passers-by

"Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.
The technology -- reminiscent of the personalised advertisements in Steven Spielberg's sci-fi movie "Minority Report" -- forms part of the Digital Signage Promotion Project, which is currently in a test phase.



A consortium of 11 railway companies launched the one-year pilot project last month, and has set up 27 of the high-tech advertising displays in subway commuter stations around Tokyo.

"The camera can distinguish a person's sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second," said a spokesman for the project.

If data for different locations is analysed, companies can provide interactive advertisements "which meet the interest of people who use the station at a certain time," the project said in a statement.

While in "Minority Report" advertisers recognise individuals such as Tom Cruise's character by name and make purchasing suggestions, the Japanese project does not identify people and only collates demographic data.

The technology uses face recognition software to glean the gender and age group of passers-by, but operators have promised they will save no recorded images, only the collated data about groups of people."

added - Cops copy the movie too

MSM: ‘Minority Report’ technology used by police to predict crimes

3 Comments:

Anonymous Anonymous said...

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26/7/10 1:29 AM  
Anonymous Anonymous said...

In today’s world of high technology many people spend their days at the computer. This article features tips and hints for computer monitoring software programs and the moral issues with using this type of product.
There are many reasons to consider computer monitoring software. The first and foremost is to monitor your children to make sure they are safe when online and to limit access to undesirable websites.
A second reason is to observe your spouse when you suspect them of cheating. Another use would be to monitor or limit website access to employees who should be working and not using the internet for personal use. In addition there are many other possibilities such as monitoring criminal activity or simply restricting certain websites.

If you decide that [url=http://www.computer-monitoring-software.org]computer monitoring software [/url] is for you be sure to analyze the many products available on the market to find the one that is best tailored to your needs.
The products will differ by access and data control so be sure to do your homework.
Let’s take a look at how the software works.

Computer monitoring software will secretly work on a computer (including laptops) in the background without any trace of the software in the system registry. It will not appear in the system tray, the process list, the task manager, desktop, or in the Add/Remove programs. It should not be disrupted by firewalls, spyware or anti virus applications and is completely invisible.
The individual using the computer will not know about the software and will use the computer as they normally would. Even hitting the famous control, alternate, delete buttons will not display or stop the software.

So how exactly does the software work?

The software will record websites visited, keystrokes typed, IM (instant message) chats, email sent and received including webmail, chats, applications used, Word and Excel documents and even take screen shots.
The computer monitoring software will let you quickly determine if your child is safe or your spouse is cheating. It will also allow you to block websites or software on the monitored computer.
The software will let you every detail of the computer use.
Accessing the recorded data will differ with the types of computer monitoring software. Many programs will email you the recorded data in a form of a text file. Some require you to access the computer directly to view the data. The best will allow you to access the data online from any computer with a user login. This is the recommended method.
So now that you have decided on using computer monitoring software you are probably wondering if it is legal. In most cases the answer is yes however this depends on the state or country you live in. When monitoring employees it is recommended to check with state laws or union agreements.
Of course using the software may also be a moral dilemma. Should I spy on my children, spouse, or employees? In today’s technological world a child can be victimized at home without evening meeting the offender. The sleepless nights could end in you finally find out your spouse is not cheating. Or maybe you finally have proof that they are. You can stop employees from visiting inappropriate websites at work by blocking access to them.
To conclude there are many legitimate reasons to use computer monitoring software. This is a valuable tool for many and can help to save your children, marriage, or business. It is up to you to decide if it is morally acceptable.

26/7/10 3:32 AM  
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26/7/10 4:24 AM  

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