Thursday, June 17, 2010

Polishing The Turd

Florida pours cash into ad campaign to counter negative impact of BP oil disaster

"The state has spent as much this month (around $9.5million) as it normally would in an entire year, reports the New York Times, in a bid to protect an industry that employs one million people and is worth around $60 billion."

Mexico to hire PR firms to scrub drug war image

"Mexican President Felipe Calderon is launching a global public relations campaign to try to improve his country's image and neutralise coverage of the violent drug war scaring away tourists and foreign investors.
Calderon declared all-out war on drug cartels on taking office in late 2006, sending thousands of troops and federal police across Mexico to take on the heavily armed gangs running a multibillion dollar business.
The strategy has so far failed to curb violence and more than 23,000 people have died in drug violence over the past 3-1/2 years. Daily images of gruesome decapitations, charred and tortured bodies hung from bridges and brazen daytime shootouts are commonplace on the front pages of newspapers and evening news broadcasts.
Calderon, a strong-willed conservative, says he is turning to private advertising firms to launch an international image improvement campaign to show the world another, less violent side of Mexico, a country that depends on some 20 million tourists a year to boost its public finances."

flashback - Bush says "Go Shopping"

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