PETA’s Banned Thanksgiving Day Commercial
NBC rejected it.
It was supposed to be run during Macy’s Thanksgiving Day Parade.
White meat or dark meat?
It was supposed to be run during Macy’s Thanksgiving Day Parade.
White meat or dark meat?
posted by nolocontendere at 10:03 PM
1 Comments:
MediaCurves.com conducted a study among 321 viewers of PETA’s “Grace” Thanksgiving advertisement. Results found that viewers were less interested in animal rights issues after viewing a controversial ad. More than one-third of viewers (36%) reported that the advertisement was “not at all effective.” In addition, more than half of the viewers (56%) indicated that the ad was “disturbing.” More in depth results can be seen at:
http://www.mediacurves.com/Advertising/J7658PETAThanksgiving/Index.cfm
Thanks,
Ben
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