Golden Arches Has Special Website For Blacks
It's called 365BLACK, and I dunno, it's just a little odd and unseemly to me.
Some marketing whiz thought this was a good idea and McDonalds ran with it. When you think about it it's pretty crass exploitation seeing as how inner city (read black and hispanic) populations tend to be poorer and more vulnerable to suggestive ads for crap nutrition. Using cheap appeal for community, which they do all over this site, with junk food as the binding force, is just tawdry capitalist nonsense.
posted by patootie at 7:27 PM
2 Comments:
what a highly offensive, obscene move on their part (but what else can be expected of big corporate scum). of course it's meant to target the inner city poor black and hispanic folks, young and old. companies like mcd's LOVE these folks $$ to come rolling into their pockets, not to mention their LOVE of recessions and depressions.
When I read their pompous crap I couldn't believe what they're trying to pull off. Just for kicks I linked through their supposed foundation garbage and it's all smoke and mirrors.
The racial component is more than disturbing. Cynically targeting blacks with visions of community and success while fleecing them in broken cities is pretty fucking horrible. Basing the whole business on selling poison as food is the icing on a rotten cake.
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