Mr. Whipple Lied

I always like to use the Charmin Metaphor when I attempt to make a point about advertising. Hucksters try to make us believe the makeup of the product being peddled is exactly what we need when the opposite is true. Charmin taught us that fluffy, soft asswipe was a great value when you were actually buying a whole lot of air.
And it seems the ad campaign wound up having a darker outcome to it's poofy preference propaganda.

Fluffy Toilet Paper Said to Be Worse for Environment Than Hummers

"That super-soft toilet paper you're fond of using? It's an ecological disaster, environmentalists say.
Millions of trees are harvested throughout the Americas – including rare old-growth forests in Canada – to sustain the United States’ obsession with quilted, ultra-soft, multi-ply toilet paper, the New York Times reported.
Although toilet paper manufacturers could produce products from recycled materials at a similar cost, the newspaper reported, the fiber taken from standing trees are necessary to help give the tissue its fluffy feel."