It hasn't quite gotten there yet.
The days of physically renting anything are just about over. It'll all be proprietary data, zealously guarded by corporations that produced it. Which is why we're seeing headlines like this:
Thousands of movies to vanish from Netflix
"Belying the “flix” in its name, Netflix is now primarily an Internet streaming service for television shows, not feature films.
TV series now account for more than half of all Netflix viewing. That helps to explain why this Wednesday — the long-awaited moment when motion picture classics like “Scarface” and newer hits like “Toy Story 3” will vanish from the streaming service — is not the doomsday that it was once expected to be.
The vanishing films are from Starz. Its three-and-a-half-year-old deal helped Netflix persuade millions of people to sign up for Internet streaming, hastening the company’s leap to digital distribution from physical DVDs."Netflix apparently caved to pressure and decided to go with TV programs for the mouthbreathing braindead. Hmmm, I wonder why.
Very soon you're going to have to pay to see any movie online, when it's totally free now.