Wednesday, October 27, 2010

How Bad Is It?

Schools open lockers to advertising

no flat surface left behind

"School lockers are becoming the latest venue for bombarding kids with advertising.

Just what that will look like is on display at the north suburban Centennial school administration building: four lockers wrapped in a bubblegum pink ad for the Mall of America's "Underwater Adventures" aquarium.

On Nov. 1, the school board is slated to decide whether it will allow the ads on up to 10 percent of the available surfaces in all of the district's seven schools. That includes lockers, walls and floors. The take for the district? $184,000 a year.

In a bleak economy, with dim prospects for any new state school funding, Centennial -- with $3.6 million in cuts this year and more likely on the way next year -- is just the latest school district looking at the ads as an alternative way to generate some cash. Paul Miller, president of Coon Rapids-based School Media's, the company that would install the ads, said he expects to have nine Twin Cities school districts signed up by the end of the year.

Nearby St. Francis schools already made that decision. Ads will start going up on lockers there this week, said district Superintendent Edward Saxton. The district's agreement with School Media's is similar to Centennial's proposed agreement. Its take: $190,000 to $200,000 a year.

"I hate to say it's all about the money, but it probably is," said Paul Stremick, Centennial school superintendent."


Anonymous Nz said...

Subliminal advertizing takes over schools.

Dysfunction Junction, what's your function?

If I were a parent, I'd keep my kid out of those disgusting whorehouses, and sue them in court if they tried to stop me.

28/10/10 7:39 AM  

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