"You Furnish The Pictures And I'll Furnish The War"*
8 Invented Diseases Big Pharma Is Banking on
"Sleep sweating? Here are some new ways the pharmaceutical plans to make money.
Since direct-to-consumer drug advertising debuted in 1997, pharma's credo has been When The Medication Is Ready, The Disease (and Patients) Will Appear. Who knew so many people suffered from restless legs?
But pharma's recent plan to move from mass-market molecules into more lucrative vaccines and biologics did not see the anti-vaxer movement coming: millions of Americans saying You Want to Vaccinate Me -- and My Child -- with WHAT?? and condemning vials of H1N1, rotavirus and MMR vaccines to sit, well, way past their expiration dates. Nor were fears of an international vaccine conspiracy helped by former CDC Director Julie Gerberding resurfacing as President of Merck Vaccines in December. (Nice revolving door if you can catch it.)"
*"When Hearst Artist Frederic Remington, cabled from Cuba in 1897 that "there will be no war," William Randolph Hearst cabled back: "You furnish the pictures and I'll furnish the war."
"Sleep sweating? Here are some new ways the pharmaceutical plans to make money.
Since direct-to-consumer drug advertising debuted in 1997, pharma's credo has been When The Medication Is Ready, The Disease (and Patients) Will Appear. Who knew so many people suffered from restless legs?
But pharma's recent plan to move from mass-market molecules into more lucrative vaccines and biologics did not see the anti-vaxer movement coming: millions of Americans saying You Want to Vaccinate Me -- and My Child -- with WHAT?? and condemning vials of H1N1, rotavirus and MMR vaccines to sit, well, way past their expiration dates. Nor were fears of an international vaccine conspiracy helped by former CDC Director Julie Gerberding resurfacing as President of Merck Vaccines in December. (Nice revolving door if you can catch it.)"
*"When Hearst Artist Frederic Remington, cabled from Cuba in 1897 that "there will be no war," William Randolph Hearst cabled back: "You furnish the pictures and I'll furnish the war."
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