Thursday, March 08, 2012

Limbacile Death Watch

Limbaugh down to 1 paid advertiser in NYC; 90 percent of ads today were free PSAs

"Rush Limbaugh is in trouble. Two days ago he didn't have a single unpaid public service announcement on his flagship show on WABC in NYC. Yesterday, 56% of his ads in NYC were unpaid PSAs. Today, 90% were unpaid PSAs, and the show included three occurrences of 'dead air'.

Here's a breakdown with the help of Media Matters' data:

86 ads aired today on Limbaugh's show on WABC in NYC

3 occurrences of dead air

1 Advertiser sticking with Limbaugh
2 Small Business Authority ads in association with the Corporate Tax Network

3 Advertisers who have asked ads to be pulled
3 Netflix ads (Netflix has never intentionally advertised on his show, the ads are being pulled)
1 O'Reilly Auto Parts ad (Already asked to be pulled)
3 Constant Contact ads (Already dropped)
77 Free PSAs
7 United Negro College Fund ads (unpaid psa)
6 Feeding America ads (unpaid psa)
6 Big Brothers Big Sisters ads (unpaid psa)
14 U.S. Department of Health and Human Services ads (unpaid psa)
14 Save the Children ads (unpaid psa)
17 American Heart Association ads (unpaid psa)
13 NY City Office of Emergency Management (unpaid psa)

Assuming that Netflix and Constant Contact are telling the truth, that is a total shut-out. Rush has lost almost all of his paid advertisers on his flagship WABC show, at least judging by today's line up. His only remaining sponsor is The Small Business Authority which is currently locked into a year-long sponsorship deal with WABC.

The unpaid spots were all obtained from the Ad Council and all a broadcaster needs to run them is to register for an account.The AHA has already asked Limbaugh to drop their ads. A boycott is definitely working when even the unpaid advertisers are heading for the exits."


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