Monday, November 08, 2010

Cheese In The News

US Warns About Fat, U.S. But Corporate Profits Come First

"Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.

Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.

But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.

And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting."


Let them eat cheese: anger as Ireland gets a donation of European cheddar

"Brendan Smith, the agriculture minister, announced a European Union-funded scheme today that will enable the country to tuck into the EU's cheese mountain. 53 tonnes of fresh cheddar will be distributed from 15 November with collection centres in towns and cities around the country.

The minister said the scheme was "an important means of contributing towards the well-being of the most deprived citizens in the community".

"I am very conscious that many people find themselves in difficult circumstances at present and I want to commend the work of the many charitable organisations who are working on the front line to bring what comfort and relief they can," said Smith.

The initiative was immediately attacked by the opposition Fine Gael party, who called it an insult to the country, which is suffering the worst financial crisis in its history.

Brian Lenihan, the finance minister, announced on Thursday that his budget next month would cut £5.2bn from public spending, twice the amount first suggested and coming on top of swingeing cuts already made in last year's budget.

Fine Gael's agriculture spokesman, Andrew Doyle, said: "People on the breadline would rather the government's attention was on solving the economic crisis they caused and providing jobs rather than on this ridiculous announcement."

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