Corporate Slaves Lick Their Chains

Retail wedding trend leads to "I do's" at T.J. Maxx, Taco Bell

"Lately some brides and grooms are using their weddings to show their love for more than just each other.
Instead of getting married in a church or banquet hall, more couples are choosing their favorite retail spots as the backdrop for their special day. The shops range from T.J. Maxx to Taco Bell, and they all combine the couple's love for a brand with a desire to have a wedding with a personal twist, says Rebecca Dolgin, executive editor of theknot.com.
"Brides are obsessed with making their wedding different from anyone else's," she says.

Dolgin says she's seen a few brides discussing retail weddings on theknot.com's message boards, adding that it could be the start of a new trend similar to Star Wars or Goth themed weddings that have gained momentum in the past.
"If this came up 15 years ago it would not have been as readily accepted," she says.
Later this month Lisa Satayut and her fiancé, Drew Ellis, will be the first couple to get married in a T.J. Maxx when they walk down the size 8 shoe aisle of the Mount Pleasant, Mich., store in front of friends, family and shoppers.
Though retail weddings are still relatively rare, Dolgin says they fit with a larger trend of couples looking to their history together to plan their weddings.
"The one constant in my life, no matter what, has always been T.J. Maxx," Satayut, a self-proclaimed "Maxxinista," says."