Friday, April 30, 2010

The Anti - Dude Chemical

Let's watch terms of endearment.

Forget Viagra, scientists develop what women REALLY want ... a spray to make their men cuddle more

"Wish your husband or boyfriend would show his caring side more often?
Scientists could have the answer to your prayers - and it's a lot simpler than you might think.
They have come up with a spray that makes men more affectionate and in tune with others' feelings.
Just a puff or two of the so-called 'cuddle chemical' and even the most macho of males is as sensitive as a woman, theyclaim.
The spray is based on oxytocin - a hormone naturally made in the body and involved in sex, sexual attraction, trust and confidence.
It is released into the blood during labour - triggering the production of breast milk - and floods the brain during breastfeeding, helping mother and baby bond.
In spray form, it seems the chemical can make a man 'feel' like a woman.
The Cambridge and German scientists gave 24 healthy men nasal sprays containing oxytocin while 24 others received a placebo.
Afterwards the men were shown heart-wrenching photographs including a little girl in tears, a child embracing a cat and a man in mourning, and asked them to describe the level of empathy they felt with those in the pictures.
'The oxytocin group showed significantly higher emotional empathy levels than those men who had taken the placebo,' said Dr Rene Hurlemann, of the Friedrich-Wilhelms University of Bonn.

In fact, he added, they reached the 'levels of sensitivity usually found in females'.
The finding raises the tantalising possibility that women could use oxytocin sprays to help macho boyfriends and husbands get in touch with their feminine side.
Chauvinists could be turned into sensitive souls happy to watch weepy films and critique outfits on shopping trips."

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