Branding Isn't Their Strong Suit

Racism debate after Russian and Nigerian gas companies combine to form 'Nigaz'


"When a $2.5billion international venture is being planned you might expect there to be hours of debate over what to call it.
Yet branding is not the forte of some companies, it seems.
Russian Energy giant Gazprom has inadvertently walked into a racism row with the announcement of its joint venture in Nigeria - Nigaz."