Hey, It Worked, Didn't It?
"Softcore porn franchise Girls Gone Wild is claiming record sales after one of its ubiquitous basic cable ads accidentally aired during a live telecast of the Good Friday service at the Vatican.
According to the Philadelphia Inquirer, a Girls Gone Wild commercial was broadcast throughout the Philadelphia market at 2 a.m. by Comcast. A spokesman for the cable company said the ad was aired inadvertently due to a test of the Emergency Alert System, during which the channel airs regular programming -- which in this case included an advertisement for "Girls Gone Wild’s Search for the Wildest Bar in America" DVD.
Now GGW CEO Joe Francis says he received a record spike in sales.
According to the Philadelphia Inquirer, a Girls Gone Wild commercial was broadcast throughout the Philadelphia market at 2 a.m. by Comcast. A spokesman for the cable company said the ad was aired inadvertently due to a test of the Emergency Alert System, during which the channel airs regular programming -- which in this case included an advertisement for "Girls Gone Wild’s Search for the Wildest Bar in America" DVD.
Now GGW CEO Joe Francis says he received a record spike in sales.
“We may have tapped into a whole new market,” Francis said. “It seems that many of the same people interested in the Pope’s message are also interested in ours.”
According to the Inquirer, the commercial reached the network's entire local area, but only one person called to complain."
According to the Inquirer, the commercial reached the network's entire local area, but only one person called to complain."
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