In The Land Of The Dull Witted, They Think You Won't Notice
Honey, they shrank the packets of food
"The humble American consumer, already dogged by soaring petrol prices and declining wages, now has something more sinister to contend with: downsized groceries.
'There is a grocery shrink ray that has been unleashed on supermarkets across America,' said Ben Popken, editor of consumerist.com, a popular consumer affairs website.
Facing higher prices for ingredients and a tumbling dollar, American food manufacturers have been forced to tackle the issue of price inflation. But rather than increase the prices of packets of food on the shelves - which tends to steer consumers away from expensive branded goods towards cheaper varieties - many of the big food manufacturers have simply shrunk the size of their products while keeping prices steady.
'That's why we call it the grocery shrink ray,' said Popken, adding that his website has seen a massive increase in alerts from users over recent weeks."
I can sneer at this with self righteous snobbery because I don't buy much of that corporate packaged crap, but I have seen cat food bags magically get smaller. They even went so far as changing the advertised weight on the package to metric to keep what they did a mystery.
"The humble American consumer, already dogged by soaring petrol prices and declining wages, now has something more sinister to contend with: downsized groceries.
'There is a grocery shrink ray that has been unleashed on supermarkets across America,' said Ben Popken, editor of consumerist.com, a popular consumer affairs website.
Facing higher prices for ingredients and a tumbling dollar, American food manufacturers have been forced to tackle the issue of price inflation. But rather than increase the prices of packets of food on the shelves - which tends to steer consumers away from expensive branded goods towards cheaper varieties - many of the big food manufacturers have simply shrunk the size of their products while keeping prices steady.
'That's why we call it the grocery shrink ray,' said Popken, adding that his website has seen a massive increase in alerts from users over recent weeks."
I can sneer at this with self righteous snobbery because I don't buy much of that corporate packaged crap, but I have seen cat food bags magically get smaller. They even went so far as changing the advertised weight on the package to metric to keep what they did a mystery.
posted by nolocontendere at 5:26 PM
2 Comments:
Breyers did it with their ice cream this year. This is the second time in a decade. Their half gallon container is now only a quart. We're supposed to believe our hands are growing bigger. The candy bar industry did this sort of thing as far back as the 70s, after they realized how popular their candy was and they didn't want to scare people away by raising the prices.
Haha - "We're supposed to believe our hands are growing bigger"
Let's see, the cat food bag used to be 4 pounds, now it's 1.42 kg, which works out to...
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