Re-Branding The Slaughter

"Can the same techniques used to sell corn flakes, ketchup and power drills be used to sell the Iraq policy to the public and extend the U.S. occupation long into the future? The Bush administration and the Pentagon think so.

Madison Avenue To The Rescue

As more Americans called for an end to the U.S. occupation, the Pentagon secretly ordered a report on ways to extend it long long into the future with the help of "Madison Avenue" marketing techniques--the same techniques used to sell breakfast cereal and hardware products to the American public.
Now available for the public to read, (Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation, PDF File 1.37 MB), the report was prepared by the Rand Corporation and cost the American taxpayer $400,000 dollars.
On the heels of a deadly July, with more and more U.S. soldiers killed while Iraqi government officials prepare themselves for a month long vacation, the Rand report opens with a line that suggests the exact opposite of what Americans want:
Counterinsurgency (COIN) and other stability operations are prominent in the contemporary operating environment and are likely to remain so in the future.
Such a stunning and cynical opening line can mean only one thing: rather than looking for ways to get out of Iraq, bring our soldiers home, and redeploy the military for smarter national security--the Pentagon is ignoring the will of the American public altogether and seeking ways to re-brand the occupation."

Can the scumbags be any more filthy? Taking and using our tax dollars to find more effective propaganda techniques to ram their war crimes down our throats.

This isn't going to end until we force them to end it.